Sunsilk has teamed up with Yuko Yamashita from Japan, creator of YUKOTM Hair Straightening System, to co - create Sunsilk's most advanced Straight Perfection formulation for perfectly straight, shiny hair that moves naturally.
The 24hr Straightening Cream smoothes the hair fibres to make blow drying easier and coats the hair with a protective layer to seal in straightness for 24hrs, even in humid conditions.
Get an extreme silky straight look that lasts for up to 24 hours*
"Girls try so hard to get their hair straight, but often they damage it in the process. I am proud that the product range I have co-created with Sunsilk will help them achieve their dream of perfect-straight, yet healthy hair."